The brand everyone (and their mums, baby sisters and great aunts) are talking about – not to mention the hordes of adoring disciples who give it five coveted, Cult Beauty stars – IT Cosmetics is here to restore long-lost confidence. Borne out of one woman’s struggle to find a non-chalky, full-coverage formula right for her sensitive skin type, founder Jamie Kern Lima’s incredible journey – from news anchor to founder of one of the world’s most in-demand brands – is incredible. And, if you haven’t already declared ‘IT’ allegiance, it’s time you found out what the fuss is about.
How to use:
A universally brilliant brow enhancer, IT Cosmetics’ Brow Power Micro Eyebrow Pencil is perfect for mimicking hairs with its ultra-fine tip that adds ‘oomph’ and creates definition.
With a flattering hue that is perfect for every hair colour (it’s magic!), the ‘Universal Taupe’ has a brilliant mix of both warm and cool tones to blend effortlessly with your brows – simply vary the pressure to change the intensity for fair and dark hair. The key to believably sculpted, voluminous arches, this super-fine pencil is great for disguising those give-away gaps, as well as for helping to subtly alter the shape to create the desired outline (without artifice – no will guess they’re not home-grown)! With a spoolie to soften and ‘brush up’ your brows for a gorgeously groomed look, this waxy, stay-put pencil – just like everything ‘IT’ – is infused with a blend of conditioning extracts to not only visually amplify brows, but to help them achieve their potential.
Full ingredients list:
Following the enclosed guide, use the micro-fine pencil to fill and shape your brows. Universal transforming shade adjusts to your eyebrow colour. Apply softer strokes for lighter hair colours including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spoolie brush for a natural, polished look.