The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. A bestseller for the brand, this award-winning pencil features an exclusive oval tip (that works on thin and thick brows alike) and comes in an ultra-flattering, suits-all taupe shade. The revolutionary, budge-proof formula. Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly.
How to use:
A universally brilliant brow enhancer, IT Cosmetics’ Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours – and completely covers grey – depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). The exclusive oval tip works on both thick and thin brows, mimicking the look of real hairs to create a perfectly natural-looking effect – aided by the brilliant built-in spoolie brush for blending and polish. The budge-proof formula adheres to skin for long-lasting results, plus it’s enhanced with biotin, nettle, green tea, grapeseed and vitamins A, B5, C and E, plus proprietary ‘Brow Power Technology’ to give you your most beautiful brows ever.
Full ingredients list:
Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.
To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye!