A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays – not to mention the Holy Grail ‘Naked’ collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish – this line-up is proud to be cruelty-free: prepare to unleash your creativity.
How to use:
Dial up the drama with Urban Decay’s ultra high-voltage Perversion Mascara – a game-changing creamy, conditioning blend with a glossy black finish for show-stopping lashes.
Lengthening, lifting and volumising with a single coat, the high-tech brush and densely packed bristles grip, lift, wrap and separate each, individual hair to effortlessly amplify from root to tip. Neither too wet nor too dry, the texture is juuuuuust right, while the cocktail of nourishing proteins and amino acids – including marine glycogen – condition and stimulate growth to keep lashes strong, supple and silky. Honey extract and elastine work to fortify, while the high-shine, latex-effect finish is brilliantly buildable to upgrade every gaze and guarantee a breeze-inducing blink.
Full ingredients list:
For even sexier lashes, prep yours with Subversion Lash Primer before applying Perversion Mascara.