The beauty insider’s secret, IT Cosmetics was created by a former news presenter who was on the hunt for make up that would stand up to unforgiving HD cameras – and it’s since become a cult favourite. One of the brand’s bestselling formulas, this lash innovation is a peptide-infused black lash primer, eyeliner and mascara in one simple step. Its ground-breaking skinny wand starts coating your lashes right from the root, creating a beautiful lash-lengthening effect while also laying down black pigment between each and every lash for an instant ‘tight-lined’ effect. Ultra-conditioning, the formula is infused with hydrolysed collagen, proteins, biotin, chamomile and aloe to nourish your lashes from root to tip. This version is also waterproof, meaning it won’t smudge or budge, whatever you get up to.
How to use:
One of IT Cosmetics’ bestsellers, Tightline Waterproof 3-in-1 Black Primer-Eyeliner-Mascara is an innovation for your lash looks. Unlike most mascaras, which leave the first 1/3 of your lash roots bare, this ground-breaking product features a skinny wand that starts coating your lashes from the actual root to create a gorgeous, lash-lengthening effect. As well as this, the clever little wand lays down black pigment between each and every lash for an immediate tight-lined look that will leave you looking bright-eyed and bushy tailed. The ultra-conditioning formula is infused with hydrolysed collagen, proteins, biotin, jojoba, saw palmetto, chamomile, aloe, açai, amino acids and antioxidants, to nourish your lashes from root to tip. This version is also waterproof, meaning it won’t smudge or budge, even if it’s subjected to tears, tantrums or the Great British weather.
Full ingredients list:
Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep up and through your lashes from base to tips. Can be worn alone or under mascara. For a beautiful tight line eyeliner effect, fill in gaps between your lashes while pressing the wand along the roots of your entire upper lash line. For a more dramatic look, add additional coats.